To paraphrase the vernacular photographer John Margolies, most of these signs were screaming for attention: Look at me! Look at me! The distortion in some is from a fisheye lens.

Jackson Hole Valley, WY

Jackson Hole Valley, WY

Lima, MT

Lima, MT

Jackson, WY

Jackson, WY

Idaho Falls, ID

Idaho Falls, ID

I-15, CA

I-15, CA

Shoshoni, WY

Shoshoni, WY

Primm, NV

Primm, NV

Pocatello, ID

Pocatello, ID

Malad, ID

Malad, ID

Reed Point, MT

Reed Point, MT

Wilsall, MT

Wilsall, MT

Hesperia, CA

Hesperia, CA

I-15, UT

I-15, UT

I-15, CA

I-15, CA

Pocatello, ID

Pocatello, ID

I-15, UT

I-15, UT

I-15, CA

I-15, CA

Jackson, WY

Jackson, WY